Richer answers.
Defensible conclusions.
AI Powered, Human led. Where speed never compromises rigor.
askonor runs your interviews and surveys for you. The AI probes each response for the reason behind the answer, then a fixed pipeline turns what people said into traceable evidence. Deeper insight, at survey reach, without sacrificing rigor. Click any finding and you land on the exact quote that produced it.
Credit card required. Cancel any time in the first 14 days for a full refund.
Evidence with the receipts attached.
Most AI tools give you a summary and ask you to trust it. askonor gives you the summary plus the exact response, from the exact moment in the conversation, that produced each finding. Click any insight and the source is right there. Anyone you share it with can check the claim themselves. That is the difference between a conclusion you can defend and one you can only present.
Themes, not vibes
Themes are extracted from the transcript and scored against your goals, so the readout reflects what respondents actually said, grounded in your study goals.
One click to the source
Every theme links to the verbatim quote behind it. Nothing in the readout is a claim you can't open and read for yourself.
Same rigor, every interview
The AI moderator runs the same probing technique and topic boundaries on respondent #1 and respondent #100. No drift, no leading questions, no fatigue.
Async, at the scale of a survey
Send a link. People respond on their own schedule. You read the evidence when it's ready, with no scheduling and no transcription backlog.
A deterministic pipeline, not a black box.
After each conversation the analysis runs a fixed sequence. Run the same transcript twice and you get the same themes. You can inspect every step. That predictability is what makes a finding citable, not just plausible.
Extract
Pull themes from the transcript.
Classify
Score each theme against your stated goals.
Aggregate
Roll findings up across every session.
Summarize
Produce the readout, each claim linked to its quote.
Run the same transcript twice and you get the same themes: deterministic, inspectable, and citable.
From a research goal to a live study, fast.
Drop in your objectives. askonor drafts your guide, you edit it before anyone sees it, and an AI quality check flags leading questions and coverage gaps against your goals before you publish. Make it live. People respond on their own schedule. You read the findings when they finish.
Add a screener to automatically generate questions and logic that helps you target specific respondents for your study (automatically removing profiles that are not a fit), set respondent quota groups, and route qualifying profiles into your main study.
- Non-leading question check across every item
- Coverage alignment with your stated goals
- Question type fit (open for discovery, closed for measurement)
- Screen respondents in or out against your criteria
- Set quotas to cap each group
- Distribute to any panel or list.
Interview for depth. Survey for scale. The same evidence either way.
Interview
Depth, async, at scale. The AI asks your open-ended questions, probes deeper when an answer opens a door, and steers back if the conversation drifts. No scheduling, no transcription backlog. Run 100 open-ended conversations as easily as you send a survey link.
Survey
Closed questions that don't leave it at the number. Likert, NPS, multiple choice, integer range: askonor asks for the reason behind each rating, in the respondent's own words. Richer than a static form. Measurable like one.
Blend quick ratings with open, probed questions in one study. The two modes are starting templates, not limits.
Speak or type, on any device
Respondents can speak their answers or type, on desktop or phone. No app to install. Speaking instead of typing means longer, richer answers with less effort from the respondent, and more signal for you.
A score with no reason is half the data.
An empty comment box gets skipped. askonor probes for the reason behind each answer, in the respondent's own words, so an NPS or CSAT score arrives with a verbatim "why" attached, stored in your output and export, and traceable to the source.
Reading the actual reason lets you tell a considered answer from someone clicking through to make it go away, and you decide which responses count before you trust the metric.
Three steps from objective to evidence.
Build your guide.
Paste your objectives. askonor drafts the questions, you edit them, and an AI reviewer checks for leading questions and coverage gaps before you go live.
Make it live.
Share a panel link, a direct URL, or embed it anywhere. Each respondent gets adaptive questions that follow up on each answer, async, on their own schedule.
Read the evidence.
Roll findings up across sessions in-app; export to Sheets or xlsx as an extra. Each theme links to the verbatim answer that produced it.
askonor's transparency standard is aligned with current evidence-synthesis guidelines:
"Any use of AI or automation that makes or suggests judgments should be fully and transparently reported in the evidence synthesis report."
Faster to field. Richer in evidence. Every finding defensible.
Set up a study in minutes, not days. Get findings grounded in what respondents actually said, not a summary you have to take on trust. And when someone asks where the conclusion came from, every theme links back to the exact answer that produced it. Whether you run interviews for depth or surveys at scale, the evidence holds up.
Try it for 14 days. Pick a plan when it earns its place.
Every plan starts with a 14-day trial. Add a card to begin, cancel any time in the first 14 days for a full refund.
Right-sized for individuals and solo projects.
- 25 Interview Units (IU) per month
- Text and voice
- Full insight pipeline with source quotes
- Sheets export
25 IU = up to 125 minutes of sessions, about 25 typical 5-minute sessions (more if shorter).
The volume for running several studies in parallel.
- 120 Interview Units (IU) per month
- Everything in Starter
- Run multiple studies in parallel
120 IU = up to 600 minutes of sessions, about 120 typical 5-minute sessions. Team seats coming soon.
For high-volume teams and organizations with custom IU needs. Let's talk about what fits.
- Custom IU volume, soft-stop billing
- SSO and custom domain
- Dedicated support
askonor follows enterprise security and privacy best practices. Details in our Trust Center.
Read the Trust CenterTry askonor free for 14 days.
Add a card to start, cancel any time in the first 14 days for a full refund. Build your guide, make it live, and the evidence is waiting when people finish.